We are delighted to announce that Ant Middleton (website; Instagram), renowned adventurer and former elite forces operative, has officially joined BŌKEN as a shareholder! This exciting partnership marks a significant milestone in BŌKEN's journey, and we couldn't be more enthusiastic about the adventures that lie ahead.
Why Ant Middleton?
Ant embodies the spirit of adventure. With an impressive career in the UK's elite forces, including the Marines, 9 Parachute Squadron, and Special Boat Service, Ant's journey is nothing short of extraordinary. Known to many as the Chief Instructor on the popular TV show, SAS: Who Dares Wins, Ant brings a wealth of experience and a positive mindset that aligns perfectly with BŌKEN's ethos of adventure, high quality, and community.
Ant shared his excitement about joining BŌKEN:
"I am drawn to BŌKEN for its commitment to adventure, durability, integrity, and sustainability. The synergy between BŌKEN and my personal values creates a perfect partnership. Together, we form a quality, high-performing, and resilient brand."
What Ant Brings to BŌKEN
Ant’s involvement goes beyond his impressive background. He brings a unique blend of creativity and practical experience, which will be invaluable as we design new models that resonate with our adventurous community. Ant explained what he aims to contribute:
"I bring a raw and authentic sense of adventure to BŌKEN. Whether it's through innovative design, practical features, or ensuring our products meet the highest standards in the field, my goal is to uphold and enhance the BŌKEN brand. I look forward to helping create timepieces that not only look great but perform exceptionally well in all conditions."
Daniel, our founder, expressed his enthusiasm for this new chapter:
"Bringing Ant on board is a game-changer for BŌKEN. For a brand that is only nine months old, having someone of Ant’s calibre involved sets us up for remarkable growth and success. His insights and vision are already shaping our future models, including the highly anticipated model 3 that will be assembled here in the UK while still running a renowned Swiss movement. Ant’s first-hand knowledge of combat; extreme thrill-seeking and close ties in various industries open up new possibilities for us to explore, and I am confident that our partnership will be transformative."
Looking Ahead
We are already in the process of designing several new models that reflect the combined vision of Ant and BŌKEN. This includes the UK-designed and assembled model 3, which is set to launch towards the end of the year. Additionally, we have something special planned in the coming weeks to celebrate Ant's arrival, so stay tuned! Ant also shared his vision for BŌKEN’s future:
"I envision BŌKEN making significant strides over the next 2-3 years. The BŌKEN team and I follow the same ethos of steady progression and staying true to ourselves. The time, effort and dedication that we invest is deliberate, and bred into our culture as we push on to produce the highest quality products while remaining affordable and attainable. I see BŌKEN breaking through the micro-brand barrier to become a recognized name in the watch community.”
Join the Adventure
With Ant now part of the BŌKEN family along with Nacho and Daniel, we are poised to reach new heights. Expect to see innovative designs that are assembled in Great Britain, exciting collaborations, and a strengthened community spirit. We are eager to share this journey with all of you.
This is an exciting time for BŌKEN, and we can't wait for you to be a part of it. Keep your eyes open for an August announcement to truly mark this big occasion.
Adventure Awaits!
The BŌKEN Team
Want to join BŌKEN's retail network? Send an email to hello@boken.co.uk to learn more.
Comments