As we reflect on 2024, it’s hard to believe how much BŌKEN has accomplished in just 12 months. From groundbreaking product launches to collaborations with inspiring individuals and organisations, we’ve firmly established ourselves as a brand built on adventure, affordable luxury and being BUILT. Let’s take a look back at the highlights of what has been our most exciting year to date.
A Standout at British Watchmakers’ Day
British Watchmakers’ Day was a true moment of pride for BŌKEN. Amongst some of the most iconic names in British horology, BŌKEN shone brightly, with LBC naming our Odyssey collection as the standout watch of the event. The Odyssey, with its bold design, caught the attention of industry experts and enthusiasts alike, cementing our position as a rising star in the watch world.
The recognition from LBC reaffirmed what we’ve always believed: BŌKEN is not just a watch brand, but a symbol of what British watchmaking can achieve when creativity, quality, and adventure come together.
Making Waves at Watch It! and the Time + Tide British Weekender
BŌKEN also made its mark at Watch It!, where we connected with passionate microbrand enthusiasts and collectors eager to discover the craftsmanship and adventure behind our timepieces. Later in the year, we joined the prestigious lineup at the Time + Tide British Weekender, an exclusive gathering of 15 carefully selected brands that celebrate the best of British watchmaking.
These events were more than showcases—they were opportunities to engage directly with our community, share our story, and introduce the BŌKEN ethos to a wider audience.
The Launch of the Odyssey: A Phenomenal Success
In May 2024, we launched the Odyssey collection, and it was nothing short of extraordinary. Surpassing our funding target within just one hour, the launch proved the appetite for high-quality, affordable watches designed for adventure. The overwhelming support from our community was both humbling and motivating, pushing us to continue raising the bar for what a watch brand can achieve.
The Odyssey’s success not only showcased the strength of our design and marketing but also marked a turning point for BŌKEN as a brand with global potential.
Introducing the Odyssey Whiteout
As the year unfolded, we launched another bold addition to our collection: the Odyssey Whiteout. This striking, minimalist design pushed boundaries and offered a fresh take on adventure-ready watches. The Whiteout quickly became a favorite!
The name Whiteout isn’t just about its striking white design—it signifies the final chapter for the Odyssey platform. This is the "white" Odyssey, and we’re officially "out" of creating new variations. A fitting farewell to a legendary timepiece.
Collaborating with Ant Middleton on the C-33 Watch
This year, we were thrilled to partner with adventurer and ex-Special Forces soldier Ant Middleton on the creation of the C-33 watch. Inspired by Ant’s life of resilience and exploration, the C-33 is a rugged yet refined timepiece that embodies strength and endurance. This collaboration resonated deeply with our audience, and the C-33 quickly became a symbol of what can be achieved when adventure meets craftsmanship.
The Harry Rice Piece Unique: A Collector’s Treasure
In one of our most exciting moments this year, we created the Harry Rice Piece Unique, a custom-designed timepiece that sold for over £3,500. We loved working with Chris, The Dial Artist, on this one who painted the dial and the incredible case! This one-of-a-kind watch was a testament to our ability to merge storytelling and craftsmanship into something truly extraordinary. It also highlighted the growing demand for bespoke offerings from BŌKEN.
Supporting Just One Ocean
BŌKEN is a brand that believes in making a difference, and this year we made our first donation to Just One Ocean, a charity dedicated to protecting our oceans. By contributing to their important work, we’re reinforcing our commitment to sustainability and ensuring that the adventures we celebrate today will be possible for generations to come.
Giving Back to the Community
Closer to home, we continued to support Yate Rugby Club, reinforcing our commitment to community engagement and grassroots development. Whether on the pitch or in the workshop, BŌKEN is dedicated to celebrating and supporting the spirit of teamwork.
New Partnerships and Growing Opportunities
2024 was also a year of collaboration and partnership. We’re proud to have formed relationships with Lifestyle Watches, Realm, and several leading Watch Specialists, expanding our reach and introducing BŌKEN to new audiences.
Additionally, we created an incredible partnership with Hawkridge Distillers, blending the worlds of fine spirits and luxury watches. As our partnership unfolds, we’re excited to bring BŌKEN and Hawkridge fans closer to unique experiences that embody the best of British craftsmanship. Join us in 2025 as we host select tasting events that invite you to explore Hawkridge’s finest spirits, paired with our exceptional timepieces. Experience how the art of watchmaking and distilling share a common dedication to detail, patience, and precision.
Forging Stronger Ties with Black Chest and Under the Cuff
This year, we also partnered with Black Chest and Under the Cuff, two companies that share our passion for adventure and craftsmanship.
These collaborations have allowed us to expand our reach and connect with audiences who value quality, heritage, and style.
Both Nacho and Matt have become true friends of BŌKEN!
Media and "the Gram" Friends
We’ve been fortunate to have an incredible group of media and friends supporting us throughout 2024. A huge thanks to The Watch Brothers for their infectious enthusiasm and ongoing advocacy, and to Time+Tide for championing the British watch industry, hosting unforgettable events like the British Weekender, and giving us a platform to connect with fellow enthusiasts.
We also appreciate the support of Oracle Time, who’ve consistently spotlighted the best in the business, and EJ Ward of LBC, whose visit to our stand (and perhaps a little flirtation with chutney) was a highlight. We’re also deeply grateful to the British Watchmakers’ Alliance, whose welcoming spirit has made us feel like part of a thriving community of independent brands.
And, of course, a massive thank you to our amazing Instagram community—your passion, engagement, and love for our pieces has been nothing short of inspiring.
Looking Ahead to 2025: A Year of Mystery and Momentum
As we prepare for 2025, the excitement within BŌKEN is palpable. While we can’t reveal too much just yet, we can promise that the year ahead will bring new adventures, bold innovations, and surprises that will captivate the watch community - particularly as we move our assembly to the UK!
We’re already gearing up for British Watchmakers’ Day 2025, where we plan to unveil something extraordinary. All we can say right now is... Prepare to breach new ground!
Thank You for an Incredible 2024
To everyone who has supported us this year—our customers, partners, and community—we cannot thank you enough. Your belief in our vision fuels everything we do, and we’re honored to have you along for this journey.
As we close out 2024 and look ahead to 2025, we’re more inspired than ever to keep pushing boundaries and redefining what it means to be a British watchmaker. Here’s to another year of adventure, innovation, and unforgettable moments.
Adventure Awaits,
The BŌKEN team
P.S. A heart-felt thank you to all of those behind the scenes who support BŌKEN - you know who you are!
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