We’re thrilled to announce a significant milestone in BŌKEN’s journey—welcoming the incredibly talented Nacho Fernandez, also known as Gzm.Pix and owner of Black Chest UK, as our new shareholder. This exciting partnership marks a new chapter for BŌKEN, bringing in fresh energy, unmatched creativity, and a shared vision for the future.
A Note from Our Founder, Daniel: "Bringing Nacho on board is a game-changer for BŌKEN. Not only is Nacho a fantastic person to work with, but his passion for our brand is undeniable. His talent in design and photography is phenomenal, and we’re excited about the innovative direction he’ll help us take."
In Nacho’s Own Words:
1. What attracted you to join BŌKEN?
"For me, it was a combination of BŌKEN's ethos, the sense of community and adventure, and meeting Daniel, with whom I clicked immediately. The real draw was the limitless potential BŌKEN has as a young company. It's a clean slate, open to crazy ideas, and Daniel’s vision aligns perfectly with mine."
2. What do you see yourself bringing to the BŌKEN team?
"My background in photography, cinematography, and design will be instrumental in bringing BŌKEN’s vision to life. I’m obsessive about learning everything about topics I enjoy, so despite being into watches for less than five years, I’ve gained substantial knowledge and industry connections. My skills will help BŌKEN achieve its goals and navigate any obstacles on our journey."
3. Where do you see BŌKEN going in the next 2-3 years?
"BŌKEN has immense potential. In the next few years, I see us breaking the micro-brand barrier and becoming a well-known name in the watch community. With new home-grown models and at least three or four more in the pipeline, we’ll solidify our position as the go-to adventure watch brand. I envision an open office space filled with creativity and innovation, achieving big dreams together."
Why This Partnership Matters: Nacho’s addition to our team is more than just a strategic move; it’s about aligning with someone who shares our passion and vision. His expertise in design and behind-the-camera skills will propel BŌKEN to new heights. We’re excited about the adventures ahead and the incredible growth we’ll achieve together.
Stay tuned for more updates as we continue to embark on this thrilling journey with Nacho. Here’s to new adventures, innovative designs, and a bright future for BŌKEN!
Adventure Awaits!
The BŌKEN Team
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